The company began to expand in to new frontiers of the gadget industry. Four decades ago LEGO begun to target girls with the arrival of furnishings and dollhouses; in 1974 this introduced their first human figures, called Minifigures; and 1979 this expanded into space with sets displaying astronaut minifigures, rockets, lunar rovers and spaceships. The Scala series debuted that same year, a line of rings elements marketed to young girls. This period also noticed the creation of a administration structure, with Godtfred Kirk Christiansen’s son Kjeld Kirk Kristiansen signing up the managerial staff and working to modernize the company’s manufacturing methods.

The 1970s also saw the introduction of a process that allowed customers to pick certain stones they wanted to purchase and build their own types, rather than acquire pre-made kits; https://lego-x.com/2021/07/05/generated-post/ this is popular with adults, as well as kids. In the same decade, Profano branched out into middle ages territory considering the Castle topic, and in 80 the company added their first educate sets to its selection.

In 1989 Lego presented the Pirate theme, and with it several pirate boats, wasteland islands and treasure. The organization also extended its assortment of facial expressions, adding beards, eye updates and lipstick in addition to the regular two eyes and smile. Some old Lego enthusiasts resented these types of changes, finding the more basic faces of earlier versions.

As Lego expanded in a huge international corporation, completely to find ways to meet up with the demands of the big name potential buyers like Aim for, Wal-Mart and Toys ‘R’ Us, which demanded greater selections and faster delivery times. To keep up with these needs, the company began to reduce total production moment for new products by looking into making more consumption of computerized set up systems.